Susan Komen Scapegoat Repair Strategy

In February 2012, Komen announced it would reverse its decision to block most of its grants to Planned Parenthood, which had created a widely discussed controversy. Initially, Komen said because Planned Parenthood is the subject of a congressional inquiry  into purported of federal funding to perform abortion had to cut the group off into purported use of federal funding to perform abortion. However Nancy G. Brinker, who founded and leads the organization, said that the decision was made as part of a broad effort to use donations more efficiently, not because of anything political.

The crisis reputation repair strategy used by the Susan G. Komen for the Cure to repair its image with donors and volunteers was very ineffective. Komen used the scapegoat repair strategy which is when a manager blames some person or group outside of the organization for the crisis, which in this case was to Planned Parenthood. In an interview with The Daily Beast, former Komen VP Karen Handel says Planned Parenthood broke a secret pact and launched an ‘Armageddon.’ She calls the organization ‘a gigantic bully, using Komen as its own personal punching bag.’ Handel, a senior Komen executive, resigned this week amid a scandal over the charity’s controversial decision to stop funding Planned Parenthood. They unleashed Armageddon on an organization for $680,000.” But Planned Parenthood says the cut was actually first reported by “anti-choice outlets,” and that Komen then announced the decision publicly, which sparked media interest

I believe that the Komen Foundation used the wrong repair strategy. It is never a good idea to blame someone for a crisis. It is always better to take responsibility for your own actions. Pointing the finger at another organization for your problems just to avoid the heat from others just seems like a coward move on the organizations part.


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